Port Melbourne, VIC, Australia
Grant Petty founded Blackmagic Design in 2001 in Melbourne. Its first product was a capture card for macOS called DeckLink, the first of its kind to offer uncompressed 10-bit video.
Since then, the company has become one of the world's leading producers of hardware and software for cinema and video. It's the only hardware and software company of its kind in Australia. With a suite of over 209 products, the company now sells over 1 million products every year.
The company makes digital film cameras, live production cameras, and products for live production, capture and playback, and network storage. It also produces the highly-regarded video editing software suite DaVinci Resolve. DaVinci Resolve Studio recently handled the color grading for Hollywood blockbuster Avatar: The Way of Water.
Grant Petty founded Blackmagic Design in 2001 in Melbourne. Its first product was a capture card for macOS called DeckLink, the first of its kind to offer uncompressed 10-bit video.
Since then, the company has become one of the world's leading producers of hardware and software for cinema and video. It's the only hardware and software company of its kind in Australia. With a suite of over 209 products, the company now sells over 1 million products every year.
The company makes digital film cameras, live production cameras, and products for live production, capture and playback, and network storage. It also produces the highly-regarded video editing software suite DaVinci Resolve. DaVinci Resolve Studio recently handled the color grading for Hollywood blockbuster Avatar: The Way of Water.
“Blackmagic Design is dedicated to allowing the highest quality video to be affordable to everyone, so the post production and television industry can become a truly creative industry.”
“We get to work on an exceptional range of products with a world renowned brand. From a software delivery stand-point, the focus on code quality is greater than most development studios I've come across... You can be proud that the code you're pushing out is of a high standard.”
DaVinci Resolve is Blackmagic Design's flagship software product. Initially offered as a high-end color grading suite, the software has grown into a professional post-production powerhouse used in top movies and TV shows. And in a surprise to many, it's totally free.
The company's founder says that they've deliberately avoided selling their software via a subscription model.
"The red line that I can't cross is tying people's work up unless they keep paying every month... You don't empower people's creative freedom if you lock their work up in a tool. I thought, if we made it for free, it'd create a large market, and some portion of those customers would buy it."
In line with this ethos, the paid version of DaVinci resolve has many additional advanced features and sells for a one-time payment of AUD $505.
DaVinci Resolve is Blackmagic Design's flagship software product. Initially offered as a high-end color grading suite, the software has grown into a professional post-production powerhouse used in top movies and TV shows. And in a surprise to many, it's totally free.
The company's founder says that they've deliberately avoided selling their software via a subscription model.
"The red line that I can't cross is tying people's work up unless they keep paying every month... You don't empower people's creative freedom if you lock their work up in a tool. I thought, if we made it for free, it'd create a large market, and some portion of those customers would buy it."
In line with this ethos, the paid version of DaVinci resolve has many additional advanced features and sells for a one-time payment of AUD $505.
Engineers at Blackmagic Design collaborate directly with the company's product development and marketing departments. All the company's production and manufacturing is done in-house.
The engineering team has created its own operating system, Blackmagic OS, written in C/C++. The company uses this home-grown OS across all its products, which is why Blackmagic Design's engineering team is one of the largest C/C++ teams in Australia.
The team follows the Unix philosophy of development practice and works with Linux, MacOS, and other Unix environments. In addition to C/C++, the team does some Python programming.
When a project enters the testing and production phase the team gets to work hands on with hardware prototypes and final hardware builds.
Engineers at Blackmagic Design collaborate directly with the company's product development and marketing departments. All the company's production and manufacturing is done in-house.
The engineering team has created its own operating system, Blackmagic OS, written in C/C++. The company uses this home-grown OS across all its products, which is why Blackmagic Design's engineering team is one of the largest C/C++ teams in Australia.
The team follows the Unix philosophy of development practice and works with Linux, MacOS, and other Unix environments. In addition to C/C++, the team does some Python programming.
When a project enters the testing and production phase the team gets to work hands on with hardware prototypes and final hardware builds.
Maximising creative freedom for users is the driver behind business and technical decisions.
The team prefers home-grown solutions, from in-house production to its bespoke Blackmagic OS.
The team follows the Unix philosophy of minimalist, modular software development.
The team works in creative and flexible teams with a small company mentality.
Engineers are not afraid to try novel or unconventional ways to solve technical and product problems.
Work alongside peers with few layers of management.
Employees can access an on-site gym and personal trainer classes for free.
Free breakfast and lunch prepared by a chef at an on-site restaurant.
Free barista-made coffee is always available in the office.
This page was created for editorial purposes and is not affiliated with Blackmagic Design. Despite our best efforts some information may be outdated or contain inaccuracies.
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